Intent data offers a path forward for sellers and marketers because intent solutions are designed to capture buying signals from both known and anonymous buyers. Which pair completes the sentence?

Intent data offers a path forward for sellers and marketers because intent solutions are designed to capture buying signals from both known and anonymous buyers. Which pair completes the sentence?

• A. Known; Anonymous
• B. First; Third
• C. Internal; External
• D. Active; Dormant

Answer: (A)

Intent data is all about capturing signals from buyers at different levels of identification so marketers can act on what’s happening now. It tracks buying signals from known buyers—those whose identities you already recognize in your CRM or marketing systems—and from anonymous buyers—people who visit your site without logging in. This dual reach is powerful because it lets sellers prioritize and personalize outreach based on actual intent, whether you can tie the signal to a named account or you’re observing anonymous behavior to guide content and retargeting. The other options don’t fit because they refer to order or type of data, or to engagement state, rather than the distinction between identified (known) and unidentified (anonymous) buyers.

Intent data is all about capturing signals from buyers at different levels of identification so marketers can act on what’s happening now. It tracks buying signals from known buyers—those whose identities you already recognize in your CRM or marketing systems—and from anonymous buyers—people who visit your site without logging in. This dual reach is powerful because it lets sellers prioritize and personalize outreach based on actual intent, whether you can tie the signal to a named account or you’re observing anonymous behavior to guide content and retargeting. The other options don’t fit because they refer to order or type of data, or to engagement state, rather than the distinction between identified (known) and unidentified (anonymous) buyers.