Since 2011, we've been living in the Age of the Customer. Which year marks its starting?

Since 2011, we've been living in the Age of the Customer. Which year marks its starting?

• A. 2009
• B. 2011
• C. 2013
• D. 2015

Answer: (B)

The idea being tested is when customers gained central power in marketing. The Age of the Customer took hold as digital tools, information access, and social channels enabled buyers to research, compare, and influence purchase decisions like never before. This shift is generally dated to around 2011, which is when these capabilities became widespread enough to transform how brands engage with people. So the year that marks the start is 2011. Earlier years didn’t reflect the same level of customer empowerment, and later years build on that shift rather than marking its beginning.

The idea being tested is when customers gained central power in marketing. The Age of the Customer took hold as digital tools, information access, and social channels enabled buyers to research, compare, and influence purchase decisions like never before. This shift is generally dated to around 2011, which is when these capabilities became widespread enough to transform how brands engage with people. So the year that marks the start is 2011.

Earlier years didn’t reflect the same level of customer empowerment, and later years build on that shift rather than marking its beginning.