What do you know you've got when sales complains about low-quality leads and marketing questions Tier 1 accounts not being touched?

What do you know you've got when sales complains about low-quality leads and marketing questions Tier 1 accounts not being touched?

• A. Leaks and breakdowns
• B. Inadequate data
• C. Data silos
• D. Poor alignment

Answer: (A)

Leads and breakdowns is the best fit because it describes a systemic problem in the funnel and the marketing–sales process. When sales says the leads are low quality, that signals leakage in the handoff—good prospects aren’t being preserved or properly qualified as they move to sales. At the same time, marketing questioning Tier 1 accounts not being touched points to a breakdown in how high-value targets are prioritized and engaged. Together, these symptoms show the funnel is leaking value and the process between teams is breaking down, rather than pointing to a single data issue or a misalignment alone.

Leads and breakdowns is the best fit because it describes a systemic problem in the funnel and the marketing–sales process. When sales says the leads are low quality, that signals leakage in the handoff—good prospects aren’t being preserved or properly qualified as they move to sales. At the same time, marketing questioning Tier 1 accounts not being touched points to a breakdown in how high-value targets are prioritized and engaged. Together, these symptoms show the funnel is leaking value and the process between teams is breaking down, rather than pointing to a single data issue or a misalignment alone.