Which statement describes what some companies like Johnson & Johnson, Hyatt, and Uber are doing in relation to the CMO role?

Which statement describes what some companies like Johnson & Johnson, Hyatt, and Uber are doing in relation to the CMO role?

• A. Eliminating the role of CMO altogether
• B. Expanding the CMO role into CTO
• C. Merging the CMO with the CFO
• D. Creating a Chief Growth Officer

Answer: (A)

Rethinking leadership to drive growth across functions. Some large companies are moving away from a standalone Chief Marketing Officer and instead appointing roles that oversee growth in a broader, cross-functional way. This can mean folding marketing responsibilities into a broader revenue or growth leadership position, or even eliminating the CMO title altogether to break silos and better align marketing with product, customer experience, and business results. That’s why this statement captures a real strategic direction: the emphasis is on growth leadership rather than maintaining a separate marketing chief. Other described paths—like expanding into a CTO, merging with the CFO, or creating a Chief Growth Officer—represent different organizational choices, but they don’t reflect the trend of removing the CMO role as described.

Rethinking leadership to drive growth across functions. Some large companies are moving away from a standalone Chief Marketing Officer and instead appointing roles that oversee growth in a broader, cross-functional way. This can mean folding marketing responsibilities into a broader revenue or growth leadership position, or even eliminating the CMO title altogether to break silos and better align marketing with product, customer experience, and business results. That’s why this statement captures a real strategic direction: the emphasis is on growth leadership rather than maintaining a separate marketing chief. Other described paths—like expanding into a CTO, merging with the CFO, or creating a Chief Growth Officer—represent different organizational choices, but they don’t reflect the trend of removing the CMO role as described.